Home Our People Alastair Aird

Alastair Aird

Chief Executive Officer

I have worked with Dai and Premier since it’s inception in 2003 and became a non exec director in 2004. Throughout this Period I have worked with Dai and the board to set the strategy of Premier.

At the start of 2020 I made the step from non-executive director to CEO which was one I was hugely excited to make. Premier has become one of the UK’s leading pensions, employee benefits and wealth management businesses. My aim is to make sure we continue on this strong growth trajectory, whilst taking inspiration and knowledge from wider industries for what truly high-class service means to modern financial customers. I am working with all of the 200 strong team at Premier to achieve our ambition of being recognised and respected as the outstanding company in our industry.

Prior to joining Premier I was global chairman of Wavemaker, a division of WPP with 8500 people across 90 countries. I have spent over 20 years working in advertising and media, the last 14 in senior global board level roles in WPP. I understand the importance of service based businesses that are truly client focused.

Prior to working in agencies I worked in the film division of Walt Disney both in Los Angeles and London. I am an FCA having qualified with Price Waterhouse.

A bit more about me...

I have a passion for understanding how we can improve and promote mental health and wellbeing. I am currently studying for a masters at Kings at the institute of Psychology, Psychiatry and Neuroscience.