Our story

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Founded on a single vision

If you’ve any experience of the pensions industry, chances are you think the client service is generally poor and overpriced – and that it’s mostly a constraining and bureaucratic profession to be in. We agree with you. But, it doesn’t have to be this way. We have the power to change it. And that’s what led us to create Premier.

When we established Premier in 2003, we set ourselves a mighty ambition, one that goes way beyond just what we will achieve for ourselves. Our plan is to transform the quality of our industry. We will lead the way through our actions and show everyone how things should be done.

Dai Smith founds Premier in 2003
Number of staff we have working in London and Bristol.

The right way of doing things

For us, the Premier experience would absolutely never be ‘same old, same old’. From the service our clients get to the working environment for employees and the company values we uphold, every point of contact would be exceptional. Through a genuine passion for the work we do and a forward thinking mind-set, we’ve been able to deliver exceptional service that’s award winning.

Delivering the best service that’s genuinely personable and at a competitive price has enabled us to stand ahead of the larger providers.

People focused

Along with the client experience, we wanted to create a special place to work for our employees. After all, there are many people in the financial services industry who are frustrated with the way things are. Given the right environment, we’ve found people are motivated to do things better, simply because they believe it’s the right thing to do.

Work shouldn’t be a battle zone, it should be a place where you can achieve great things in a spirit of freedom, challenge and collaboration – whether working with clients or each other. Which is why we provide a more human and enriching experience that goes well beyond a mechanical transaction.

We’re not mavericks for the sake of it. We are smart, sensible people with a dissatisfaction about the way things are – and are working hard to put things right.

Only then can change happen.